Human Centered Design

Human centered design is one approach for designing or developing financial solutions that reflect the client's voice/are client centric.  It's employed by providers of solutions, but is focused on understanding client demand.

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Community: Part 1 of ISF's and RAF Learning Lab's Pulse series shares insights and trends on customer centric approaches in the rural and smallholder finance sector.
Analysis: The fourteenth briefing note in a series from the Initiative for Smallholder Finance, the Dalberg Design Impact Group (DIG) explores the causes of low uptake in digital credit for smallholders to better understand how we can develop concrete product solutions to jump-start adoption of digital credit products by them. 
Tool: Speaker presentations posted from the Learning Lab's October 2016 partner gathering where financial service providers and other practitioners shared experiences and research on digitally-enabled finance and customer centricity.
Tool: CGAP recently published a Customer Experience Playbook to help FSPs increase uptake and usage among low-income customers. Although the CX Playbook is targeted at urban clients we think there are many valuable lessons that can be applied to rural communities as well.
MCF/OAF
Report: CGAP's recent study, Smallholder Diaries, offers valuable insights into smallholder financing needs and supports the broader case for customer centricity to unlock growth in financial solutions.
Report: In partnership with the Initiative for Smallholder Finance, we at the Rural and Agricultural Finance Learning Lab are excited to announce the release of our newest landmark study, Inflection Point: Unlocking growth in the era of farmer finance.
HCD field exercise
Tool: Dalberg Design's Ravi Chhatpar identifies a mini treasure trove of HCD tools and resources, from personas and journeys to ideation and prototyping.

Human Centered Design

Human centered design is one approach for designing or developing financial solutions that reflect the client's voice/are client centric.  It's employed by providers of solutions, but is focused on understanding client demand.