Client Demand

Three smallholder clients on a bench
Building the demand side of the RAF market requires segmenting clients, understanding their needs and preferences, and providing effective non-financial services to build their capacity to effectively use financial solutions.  This primary topic area includes sub-topics like client voice, uptake and usage, human centered design, and farmer technical assistance.

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Analysis: The ninth briefing note in a series from the Initiative for Smallholder Finance is a case study of a TechnoServe project aiming to increase incomes of smallholder coffee farmers in East Africa.
Community: Opportunity International blog post in 2012 on its use of mobile banking vans.

Client Demand

Three smallholder clients on a bench
Building the demand side of the RAF market requires segmenting clients, understanding their needs and preferences, and providing effective non-financial services to build their capacity to effectively use financial solutions.  This primary topic area includes sub-topics like client voice, uptake and usage, human centered design, and farmer technical assistance.