Market size and opportunity in digitizing payments in agricultural value chains

Published on

June 2, 2017

A new opportunity is emerging for mobile money service providers to drive growth in rural areas by digitizing agricultural payments.

The digitization of formal procurement by agribusinesses and of agricultural subsidy disbursement by governments can serve as the entry point to financial inclusion, as it moves “real” cash to the farmer mobile wallet, reducing costs, and increasing efficiency, safety and transparency of payments. This report presents the direct revenue opportunity for mobile money service providers in sixty-nine countries from digitising business-to-person (B2P) payments and government-to-person (G2P) transfers in agriculture.

Country specific revenue opportunities along with guidance on realising the opportunity are available from the GSMA by emailing [email protected].

About the Author(s)

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Learning Lab Contributor

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with almost 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World CongressMobile World Congress ShanghaiMobile World Congress Americas and the Mobile 360 Series conferences.

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