Utilizing e-commerce in agriculture offers several benefits, including improved income for farmers and fresher produce for customers. In developing economies where agriculture is often an outsized contributor to GDP, these benefits could be especially impactful.
A new report from GSMA analyzes factors that agri e-commerce businesses must consider when developing their business models to reflect local market conditions. Through interviewing 21 businesses across the globe, GSMA’s research outlines key emerging trends, case studies, and recommendations for stakeholders to maximize the agri e-commerce opportunity.
The report also includes GSMA’s Market Attractiveness Index -- a tool to understand the e-commerce readiness of developing countries.
