Agri-Fin Mobile program provides big benefits on small phones

Published on

September 19, 2015

Mercy Corps Agri-Fin Mobile program presents a "bundled" technology option to help smallholders overcome common obstacles to mobile technology:

Mobile technology has quickly transformed the way farmers cultivate and care for their crops. However, many rural smallholder farmers are still plagued by lack of access to these new technologies, as well as a steep learning curve to incorporating them into daily life. Mercy Corps Agri-Fin Mobile program - which inspired the Agri-Fin Accelerate program - presents a "bundled" technology option to help overcome these hurdles.

Mercy Corps launched Agri-Fin Mobile in 2012 with the goal of bringing together local mobile tech companies, financial institutions and research organizations to provide “bundled” support for smallholder farmers. Agri-Fin Mobile integrates local financial services, market information and agricultural tips into an easy-to-use, comprehensive mobile phone-based package.

In partnering with local providers, Agri-Fin Mobile (and Agri-Fin Accelerate) can address unique geographical challenges.  In addition to refraining from a one-size-fits-all model, bundling together local services also helps create a sustainable network by providing businesses with an incentive to get involved and increases their credibility with customers. 

About the Author(s)

Learning Lab Partner

Mercy Corps' AgriFin Accelerate program supports the expansion of digital financial services to one million farmers in Sub-Saharan Africa over six years, delivered by growing ecosystems of diverse service providers.

Press release: Smallholder Farmers in Tanzania to Benefit from New Program by Mercy Corps and The MasterCard Foundation