The Learning Lab wants to ensure that the rural client’s voice is represented in the learning process. We believe that learning from clients and farmer empathy can result in more attractive financial solutions that deliver greater impact. Client voice should inform the answers to our learning questions not just about "impact" and "client demand" but also about "providing financial solutions" and "ecosystem development."
To that end, we are working to integrate a focus on client voice across our activities. For illustration, this means advising on how to implement client feedback loops, offering guides on good practices for leveraging farmer insights in product design, sharing lessons learned on participatory MEL strategies, and identifying collaboration opportunities to deepen knowledge on client needs and client impact. In a forthcoming study of the RAF impact case, we conducted in-depth farmer interviews (using a human-centered design methodology) to help define impact from the farmer's perspective, and to complement our review of evidence in the literature.
As a guiding principle, the Lab promotes engaging in a dialogue with farmers to understand what works and what does not from their perspective. Such an approach tends to work better to generate innovations adaptively than one-way approaches (e.g., feedback from clients to implementing partners) in which interpretation is left in the hands of implementers.
We will continue to invite discussion and insights from our users that enhance all of our understanding on client voice. Our first major public event is focused on client voice and will be a chance to move the conversation forward.
View catalog of posts on this topic on the Client Voice topic page.